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Sandeen

Marketing messaging and positioning consulting for B2B companies in competitive and global markets

Helsinki, FinlandFounded 2013petersandeen.comWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-28

About Sandeen

Sandeen is a marketing consultancy led by Peter Sandeen that helps companies define what makes customers choose them and how to communicate it in marketing. Its core deliverable is the Stand Out Message, which sets out the reasons customers buy and how to express them across marketing. Advisory also covers marketing and business decisions, including risks, priorities and long-term results.

Clients are mainly B2B companies, including software companies, consulting firms, outsourcing agencies and manufacturers, and some B2C businesses such as coaches and e-commerce stores. Most clients are from English-speaking countries and elsewhere in Europe. Work is sold as consulting and advising engagements, with initial discussions held as a free video call.

The business was founded in 2013 and is based in Helsinki, Finland. Peter Sandeen has worked as an individual marketing consultant since 2011, focusing on competitive and global markets, and earlier worked for an international conversion rate optimization agency.

Product: Stand Out Message marketing messaging work and marketing and business strategy advisory

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Website technologies

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  • ActiveCampaign
  • Cloudflare
  • Google Tag Manager
  • Google reCAPTCHA
  • WooCommerce
  • WordPress
  • jQuery