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RUPA

Manufactures nutrition bars, including private-label bars, for European retail chains and snack brands

Praha, CzechiaFounded 1996rupa.czWebsite technologies

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About RUPA

RUPA produces nutrition bars, including muesli, nut, protein, energy, flapjack, raw, fruit and cereal bars. Its own brands are Fly and Maxinuta, and it also manufactures private-label energy bars tailored to client specifications.

The company supplies large European retail chains and produces bars under white-label arrangements for well-known European snack brands. Its revenue comes from manufacturing and supplying these products, and its website states that products are delivered to several countries worldwide.

The company traces its history to 1914 and was re-established as RUPA, spol. s r.o. in 1996 at its Hostivař site in Prague, which is listed as its headquarters. The website describes three production lines, IFS and BRC food safety certifications, and a 2024 investment in new lines that the company says doubled its protein bar capacity.

Product: Nutrition and snack bars (muesli, nut, protein, energy, flapjack, raw, fruit, cereal) under Fly and Maxinuta brands, plus private-label and white-label production.

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