Ruby

Ruby Hotels & Workspaces operates hotels and workspaces under its "Lean Luxury" concept, which streamlines back-office systems to offer city-centre rooms and desks at lower prices. Each property has its own name, design and story rooted in its city. The company also publishes Ruby Mag, a city guide with local tips and interviews, and sells Ruby Care toiletries, teas, coffee and bedding through an online shop.

Customers include leisure and business travellers who book hotel rooms, and start-ups, freelancers and teams who rent hot desks, private offices and meeting rooms. The site describes revenue from room bookings, workspace use and online retail sales.

The company was launched in 2013 by founder and CEO Michael Struck. The About page lists 24 hotels across 17 European cities and 9 workspaces, with properties in cities including Amsterdam, Munich, London, Rome and Zurich, and a second corporate office in Valletta, Malta. Shareholders named on the site include ECE Group, Soravia Group and Ocean Link. The careers page advertises roles in hotel operations, reservations, revenue management, workspace sales, people and culture, and technical building services across several German, Austrian, Dutch, Swedish, British, Italian, Swiss and Maltese locations.

Product: Design hotels and flexible workspaces (hot desks, private offices, meeting rooms) in European cities under the Lean Luxury concept.