Proto
Innovation, brand and experience consultancy helping established companies find growth and build brands from New York
Highlights
- New on EvolcAdded 2026-11-11
About Proto
Proto is an innovation, brand and experience consultancy. Its offerings are grouped into four areas: growing beyond a company's core business, creating active brands with playbooks and generative AI tools, redefining brand purpose and positioning, and deepening customer loyalty through behavioral research, experience design and lifetime value modelling.
Its clients are established companies and institutions. Case studies on the site include Visa, Mars Petcare, LinkedIn, Fordham University, Third Sphere and Solenis. Teams are assembled for each client engagement from several disciplines.
Proto was co-founded by Saneel Radia (CEO, CIO), Barry Wacksman (Chairman, CGO), Colby Dennison (COO) and Philip Rackin (CSO). The company is based in New York, where it lists four open roles, in strategy, product strategy and engagement.
Product: Consulting engagements in innovation, brand strategy and experience design, supported by proprietary playbooks, tools and generative AI solutions.
Jobs at Proto
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