Pro-Direct Sport
Online sports retailer selling football boots, running shoes and sportswear to players and fans in Europe and the US
Highlights
- New on EvolcAdded 2026-10-29
About Pro-Direct Sport
Pro:Direct Sport is a sports retailer selling football boots, running shoes, lifestyle trainers, rugby, basketball, cricket, tennis and padel products, mainly through its online stores. Brands listed on the website include Nike, adidas, PUMA, ASICS, HOKA and New Balance. It also runs Clubhouse, a rewards scheme that gives football clubs credit when their community shops with the company, and became the kit supplier for professional EFL clubs through Clubhouse Pro.
Its customers are football players, runners, rugby and cricket players, and sports fans, along with grassroots and professional football clubs. Revenue comes from product sales. The company also operates a mobile app and publishes a blog with buying guides and product reviews.
The business traces its origins to a Torquay sports shop opened in 1981 and has been trading online since 1999. The registered company was founded in 2001 and is based in Newton Abbot, Devon. It has a warehouse in Teplice, Czech Republic, opened in 2017, and two physical stores in Manchester and Liverpool under the PD:FC brand. The website states the company employs over 400 people worldwide.
Product: Online and store retail of football boots, running shoes, trainers, rugby, cricket, tennis and padel products, plus the Clubhouse rewards scheme for clubs.
Jobs at Pro-Direct Sport
Leadership
- Adrian Lake · FounderSource: company website
- Martin Lake · FounderSource: company website
- Norman Lake · FounderSource: company website
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Website technologies
Older, unverified list. Detection dates and supporting evidence are not yet available.
- Bootstrap
- Cloudflare
- Google Cloud
- PayPal
- Shopify
- jQuery