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Prime AI

AI size recommendation and device-based fraud detection tools for fashion and digital commerce retailers

Herne Bay, United KingdomFounded 2018prime-ai.comWebsite technologies

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Highlights

  • New on EvolcAdded 2026-11-05

About Prime AI

Prime AI builds AI and data-driven systems for digital commerce. Its products include a Persistent Device ID API that gives a backend a persistent device identifier and real-time risk signals such as VPN usage, private browsing and automation, plus a Size Finder suite for clothing, shoe, bra and kids' sizing and a virtual try-on tool.

Its customers are fashion, footwear, lingerie and sportswear retailers, and businesses that need to detect refund abuse, multi-accounting or promo abuse. Pricing is published for some products: the Device ID API starts at £79 per month with enterprise volumes available, and the Clothing Size Finder Lite is free to install on Shopify. Other products, such as Clothing Size Finder Pro and Refund Abuse Prevention, are priced per project or on order volume.

The company reports that it has analysed 1,000,000 returns and has published case studies on return reduction for multi-brand fashion retailers. Its website describes it as a lean, engineering-led company.

Product: Persistent Device ID API with risk signals, plus Size Finder suite (clothing, shoe, bra, kids) and virtual try-on for online retailers.

Jobs at Prime AI

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Website technologies

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