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Primar

Ready-to-heat fish and game dishes sold to Norwegian grocery shoppers, produced in Folldal without additives or preservatives

Folldal, NorwayFounded 2017primar-mat.noWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-28

About Primar

Primar produces ready-to-heat meals, mainly Ekte Bacalao, a fresh bacalao fish dish, and Viltgryte, a game stew from the Røros area. The range includes an original and a white variant of the bacalao, sold in 1 kg and 900 g sizes for sharing and 500 g and 400 g sizes for individuals. The company says the dishes contain no additives or preservatives.

Its customers are Norwegian shoppers who buy the products through grocery retail. Primar is a family-owned food manufacturer.

Primar was established in 2017. Founder Kjell Opshaug launched the first fresh ready-made bacalao in the Norwegian grocery market in 1997. The company moved from Oslo to Folldal in 2008, where its main base is, and Sissel Opshaug is the managing director.

Product: Fresh ready-to-heat meals: Ekte Bacalao (original and white variant) and Viltgryte game stew, sold in Norwegian grocery stores.

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