Praesidium

Smollan provides retail execution for brands and retailers at the point of purchase, organised under Sales & Merchandising, Activation & Experience, and Data & Technology. Its offer covers field sales, merchandising, activation, retail design, retail intelligence and enterprise technology, plus digital retail services such as marketplace management, product content and digital shelf analytics.

Its customers are brands and retailers, mainly in FMCG and the wider retail industry, including food and beverage, personal care, health and pharmaceuticals, consumer electronics and sportswear. The website names Nestlé, Unilever, Diageo, Kenvue, Haleon, Heineken, adidas and Samsung as clients. The website does not describe its pricing model.

The website states that Smollan operates in 60+ global markets, has 90,000+ people, serves 1350 clients across 60 countries and visits 235K+ retail outlets daily, and that its reputation spans over 90 years. Its careers page lists open roles by country, including Italy, Spain, Czech Republic, Poland, Slovakia and Slovenia; the Italy listing covers head office, field and digital roles. The registry entry is under the name Praesidium; the website brand is Smollan.

Product: Outsourced retail execution: field sales, merchandising, in-store activation, retail intelligence and digital retail services for brands and retailers.