Pooch and Mutt

Grain-free dog food, treats and supplements sold direct to UK dog owners online and through UK retailers

Kettering, United KingdomFounded 2007poochandmutt.co.uk Website technologies

Highlights

New on EvolcAdded 2026-10-28

About Pooch and Mutt

Pooch & Mutt makes grain-free dog food, wheat-free dog treats and health supplements for dogs. Product lines are organised around needs such as mobility, digestion, calming, skin and coat, and weight management. In 2025 it launched gut health tests for dogs, developed with Biome9, alongside supplements and food plans.

Customers are dog owners in the UK. They buy through the company's own website, including a subscription option, and the products are also sold in supermarkets and pet shops across the UK. Vafo Group, which the website describes as one of Europe's largest pet food manufacturers, acquired Pooch & Mutt in 2024.

The brand began in 2007, when founder Guy Blaskey created a natural joint supplement for his dog. The company is registered in Kettering, UK, where it is also based. Its listed team covers brand, content, customer service, nutrition advice, paid social and Amazon retail.

Product: Grain-free dry and wet dog food, dog treats, supplements and gut health tests for dogs

Jobs at Pooch and Mutt

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