plussa.fi

Finnish retail loyalty program giving consumers points, offers and app benefits when they shop with their Plussa card

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Highlights

  • New on EvolcAdded 2026-11-02

About plussa.fi

K-Plussa is a loyalty program in Finland. Members collect Plussa money and points with a Plussa card, which can also be added to Apple Wallet and used in the K-Ruoka app. The app provides electronic receipts, games with product prizes, household-specific digital reward cards and a sponsorship service that lets members support local clubs through purchases at their K-Retailer's store.

The program is aimed at consumers who shop at K grocery stores. Members receive personal offers and OmaPlussa benefits, and can earn Plussa points with partners such as Wolt, Uber Eats, cinemas and insurance policies. It also offers K-Lahjakortti gift cards.

The program is presented in English and Finnish and is described as the most varied and extensive loyalty program in Finland.

Product: Plussa loyalty card and K-Ruoka app benefits, including electronic receipts, games, digital reward cards and partner offers.

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