Plum Fintech

Plum is a personal finance app offering savings accounts, Cash and Lifetime ISAs, a Stocks and Shares ISA, a Self-Invested Personal Pension, and automated saving tools. The site describes face or fingerprint login, support seven days a week via the app or email, and FSCS protection on certain products.

Plum's customers are individuals saving and investing for personal goals. The app has a free Basic tier and paid subscriptions at £3.99 (Plus), £7.99 (Boost) and £14.99 (Max) per month. Some products are provided by partner institutions, including Lloyds Bank PLC, Citibank and Investec Bank Plc, as stated on the website.

The legal entity is Plum Fintech Limited, and the company was founded in 2017. The website lists areas served including the United Kingdom, Cyprus, Greece, Ireland, France, Spain, Italy, the Netherlands, Belgium and Portugal. Open roles are listed in London, Athens and Nicosia, mainly in engineering, product, operations and fraud. The website cites a British Bank Award 2023 for Best Personal Finance App.

Product: Mobile app for savings accounts, ISAs, investing and pensions, with automated saving tools and paid subscription tiers.