playtex.it
Women's lingerie brand selling bras, briefs and shapewear directly to consumers through its Italian online store
Highlights
- New on EvolcAdded 2026-11-03
About playtex.it
Playtex is a women's lingerie brand offering bras, briefs and shapewear, including the Cœur Croisé, Ideal Posture and Perfect Silhouette lines. Its product range is organised into collections such as Criss Cross, Essential Elegance and 24 Ore Soft Absolute, and also includes lace, printed, organic cotton and maternity-style categories listed on the site.
The brand sells mainly to women through its official online shop, which runs on Shopify, and offers an outlet section with discounts. The site lists payment in three interest-free instalments, free shipping above a set order value and 30-day returns.
The company was founded in 1953 and describes itself as a manufacturer of corsetry for more than 70 years. The website links to separate Playtex sites for France, the United Kingdom, Spain and Italy, and it is published in Italian.
Product: Women's bras, briefs and shapewear sold through the Playtex online store, including the Cœur Croisé bra, Ideal Posture bra and Perfect Silhouette shaping garment.
Jobs at playtex.it
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Analytics
- Google Tag ManagerMedium confidence
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- Integration code on pageinitialization/configuration expression
- Integration code on pageinitialization/configuration expression
Content delivery
- CloudflareHigh confidence
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- Response headerserver
- Response headerserver
E-commerce
- ShopifyHigh confidence
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- Website resourcedeclared script/iframe or software asset
Marketing & advertising
- KlaviyoHigh confidence
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- Website resourcedeclared script/iframe or software asset
Privacy & consent
- OneTrustHigh confidence
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- Website resourcedeclared script/iframe or software asset
Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.