Permutive
Data management, clean room and curation platform for publishers and advertisers running privacy-first ad targeting
Highlights
- New on EvolcAdded 2026-11-14
About Permutive
Permutive builds a data collaboration platform for advertising that combines a data management platform, a data clean room, curation and first-party data activation. Its patented Edge technology processes data on the device instead of relying on third-party cookies.
The platform is used by publishers, advertisers, agencies and retail media teams. Publishers use it for first-party data collection, enrichment and activation across direct and programmatic channels, and advertisers reach audiences through direct collaboration with publishers. Named customers include News Corp, Hearst, Sky, Condé Nast, BBC, The Guardian, Business Insider and Axel Springer.
Permutive was founded in 2014 by Joe Root and Tim Spratt and is headquartered in London, with teams across Europe and the Americas. Investors include EQT Ventures, Octopus Ventures, ACE & Company and SoftBank Investment Advisers, and the company states it has raised $105 million to date. The website lists over 150 publishers and more than $1B in audience ad-spend on the platform. Open roles include sales positions based in New York.
Product: Data management platform with clean room, curation and first-party data activation for publishers and advertisers.
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