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Pentagon Insight

Consumer and market insight research for companies making strategy, concept and branding decisions

Helsinki, FinlandFounded 2017pentagoninsight.fiWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-30

About Pentagon Insight

Pentagon Insight is a Helsinki-based insight consultancy that runs qualitative and quantitative research to support strategy decisions. Its services cover strategic insight into needs, customer journeys, market structures, branding and occasions, as well as concept development and validation.

Services include focus groups in physical or digital settings, online and live tests, and long-distance testing in real use environments. The company also offers segmentations, tailored analyses and Market Builder, a statistical service that maps the key drivers and changes in a market. Customers are companies that need consumer and market insight to shape strategy, concepts, products and branding.

The company was founded in 2017 and is registered in Helsinki, where its address is listed. Its legal entity is Pentagon Insight Oy.

Product: Insight research services: strategic insight, concept development and validation, segmentation, and the Market Builder statistical service.

Public tenders won

1 tender won since 1 Jan 2024 from 1 public buyer in Finland, worth €750k as awarded. From EU award notices (TED) that name Pentagon Insight by its registry number.

  • 10 Sep 2025 Business Finland Oy · Palveluiden kehittäminen 2025-2029 · €750k notice

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Website technologies

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