pap-mediaroom.pl

PAP MediaRoom is the press release distribution service of Polska Agencja Prasowa (PAP), the Polish Press Agency. It distributes press releases, text, photo, video and multimedia materials to journalists and media in Poland and abroad, and runs a free-access portal at pap-mediaroom.pl where publishers and journalists can use the published material.

Customers are companies and institutions that commission publication of their communications. Services are sold as distribution packages, including country and regional packages for international distribution, and as media coverage of events with texts, photo reports and video. The service states that it reaches 90% of Polish internet users (Megapanel PBI/Gemius, 2024).

The service publishes about 6,000 press releases, 500 films and 145 photo reports a year on behalf of clients. Its daily newsletter goes to several thousand publishers and journalists, and PAP's news portals and partner local sites carry the distributed content.

Product: Press release, text, photo and video distribution to Polish and foreign media, with event media coverage and a free news portal for journalists.