OVER50CHOICES
Online comparison and guides for UK over-50s on insurance, equity release, annuities and funeral plans
Highlights
- New on EvolcAdded 2026-11-01
About OVER50CHOICES
Over50choices runs an online comparison and information site for later life planning aimed at people over 50. It publishes guides, reviews and calculators on health insurance, life insurance, equity release, annuities, funeral plans, Wills and other general insurance products.
The site serves UK residents over 50 who are planning retirement income, funeral arrangements or family protection. According to its disclosures, it earns commissions on products arranged through affiliated links to insurers and brokers, and fees from third-party advertisers.
The company was founded in 2013 and the site launched in June 2013. It is owned and operated by Supergroup Performance Limited and has an office in London. It is authorised and regulated by the Financial Conduct Authority for insurance products and is a member of the Equity Release Council.
Product: Comparison service, guides, reviews and calculators for later life financial products such as insurance, equity release, annuities and funeral plans.
Jobs at OVER50CHOICES
Leadership
- Ashley Shepherd · FounderSource: company website
- Claire Shepherd · FounderSource: company website
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Frontend frameworks
- AngularMedium confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Page markupsoftware structure signature
- Page markupsoftware structure signature
- Page markupsoftware structure signature
Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.