Outra
UK household-level audience data that enriches CRM profiles and activates audiences on Meta, TikTok and TV for marketing teams
Highlights
- New on EvolcAdded 2026-10-28
About Outra
Outra is a UK audience-data platform. It appends household signals such as moving, affluence and life stage to CRM profiles, and builds audiences from both existing contacts and prospects across UK households. Audiences are hashed and pushed to Meta, TikTok, The Trade Desk, Sky AdSmart and CRM systems, and campaign purchase outcomes feed back into its prediction model.
Customers are marketing, CRM and performance teams, as well as agencies, with a focus on D2C and e-commerce brands. Pricing is usage-based, charged across profile enrichment and audience activation, with a 14-day free trial.
Outra was founded in 2016 and is headquartered in Leeds. It models more than 30M UK households and states that it is ISO 27001 certified. The company traces its origins to the data engine behind Hometrack, which Zoopla acquired in 2017.
Product: Profile enrichment with household signals, audience discovery, and audience activation to paid social, programmatic, CTV and CRM channels.
Jobs at Outra
Leadership
- Giles Mackay · FounderSource: company website
- Fred Jones · CEOSource: company website
- Graham Field · CROSource: company website
- Ryan Shiels · Chief Product OfficerSource: company website
- Charlie Helander · Head of Performance MarketingSource: company website
- Kim Irving · Group Head of HRSource: company website
- Kimberly Joyce · Head of Agency SalesSource: company website
- Ryan Ginbey · Head of AnalyticsSource: company website
More marketing & adtech companies
Ozone Project
Audience connection platform for brands and premium publishers running digital advertising in the UK and USNew on EvolcPathos Communications PLC
Pay-on-results PR placing news coverage for small and micro businesses in established publications and podcastsNew on EvolcPion
Consumer group verification and gated offer platform for ecommerce and retail brands reaching students and other verified groupsRemote-friendlyPlinc
Customer data platform and marketing services that unify consumer brands' customer data for campaigns and personalisationNew on EvolcRemote-friendlySalary transparentPouring Pounds
Free cashback and discount-code site paying UK shoppers a share of purchases at 2,500+ retailersNew on EvolcPowtoon
AI video creation platform for businesses, teams and individuals to make presentations, explainers and branded videosNew on Evolc
Website technologies
Older, unverified list. Detection dates and supporting evidence are not yet available.
- Amplitude
- Calendly
- Cloudflare
- Customer.io
- Google Cloud
- Google Tag Manager
- Hotjar
- Tailwind CSS