Opinion

Market research and consumer insight studies for Norwegian private and public sector organisations

Oslo, NorwayFounded 2020opinion.no Website technologies

Highlights

New on EvolcAdded 2026-10-28

About Opinion

Opinion is a Norwegian market research firm that measures public opinion and consumer attitudes and turns the results into analysis for clients. Its methods include web surveys, opinion polls, focus groups, depth interviews, user testing, eye-tracking-based design tests, driver analysis, segmentation and sales modelling.

Clients are organisations in all industries in the Norwegian private and public sectors. Work is delivered as custom projects, typically priced per project, and as standardised products such as the annual UNG youth study, the Consumer Stories trend report, the "Forbruker og bærekraft" sustainability report, a city attractiveness analysis and an automated user test. Published cases include work for NHO, the Norwegian Directorate of Health and the 22 July Centre.

The company was founded in 2020 and is headquartered in Oslo. It publishes news and analyses on Norwegian opinion topics and a free monthly newsletter.

Product: Custom and standardised market research projects, including surveys, qualitative studies, user testing and annual trend and youth reports.

Public tenders won

14 tenders won since 1 Jan 2024 from 13 public buyers in Norway, Sweden, worth 369.9M NOK + 5.0M SEK as awarded. From EU award notices (TED) that name Opinion by its registry number.

20 Apr 2026 Statens vegvesen · Framework agreement for assistance with measuring and analysing satisfaction with public services. notice
21 Jan 2026 Vygruppen · Market research · 15.0M NOK notice
8 Jan 2026 Oslo kommune v/ Boligbygg Oslo KF · Service contract for hire price reports. · 6.0M NOK notice
16 Sep 2025 Direktoratet for forvaltning og økonomistyring (DFØ) · Procurement of consultancy assignments for the Citizen Survey 2025-2026 · 1.5M NOK notice
28 Aug 2025 Medietilsynet · Assistance quantitative surveys - analyses for children's media use · 10.0M NOK notice
23 Jan 2025 Forsvaret v/Forsvarets logistikkorganisasjon · Framework agreement for public measurements. · 1.4M NOK notice

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Jobs at Opinion

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