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Oktos

Socio-cultural, generational and territorial segmentation and scoring for marketers and fundraisers in France

Paris, FranceFounded 1993oktos.frWebsite technologies

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Highlights

  • New on EvolcAdded 2026-11-03

About Oktos

Oktos is a French statistics firm that builds marketing reference grids from open data. Its segmentation tools, including ImmoPhases, OnomaPhases and SocioPhases, combine generational, territorial and socio-cultural criteria with standard management segmentations such as RFM. Its services include a fundraising panel and prospect and donor scoring.

Customers are CRM, marketing, fundraising and subscription teams at nonprofit organisations and at companies in B2C and B2B. The Fundraising panel is a pooled study of donor generosity run with major charities since 2010, covering 20% of tax-deductible fundraising in France. Oktos also audits retention and activation indicators, produces legacy and major-donor scores, and provides forward-looking marketing indicators. Each year it produces more than 10 legacy scores and 30 major-donor and IFI scores, and it has scored more than 50 million prospects.

The company was founded in 1993 and is headquartered in Paris. It publishes studies and articles on generational and territorial giving and consumer behaviour.

Product: Segmentation grids (ImmoPhases, OnomaPhases, SocioPhases), a fundraising panel, prospect and donor scoring, and marketing forecasting indicators.

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Website technologies

Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.

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Forms

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Frontend frameworks

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Hosting

Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.