oddmuse.co.uk
Luxury womenswear label designed in London, selling dresses, knitwear and tailoring to women online and in stores
Highlights
- New on EvolcAdded 2026-10-30
About oddmuse.co.uk
Odd Muse designs luxury womenswear, including dresses, knitwear, co-ords, skirts, jackets and tailored pieces. Garments are made with a long-standing manufacturing partner.
The brand sells directly to women through its website, which ships worldwide, and through stores on New Bond Street in London and in SoHo, New York. It also offers private styling appointments in Covent Garden, New Bond Street and Mercer Street.
Odd Muse was founded by Aimee Smale, who started the label in a bedroom in London; the website's timeline begins in 2020 and lists its first collection in 2021. The company states that it is self-funded. It runs the Odd Muse Founder Fund, a £12,000 grant for one emerging female founder.
Product: Luxury womenswear, including midi and mini dresses, knitwear, co-ords, tweed skirts and jackets, sold online and in stores.
Jobs at oddmuse.co.uk
Leadership
- Aimee Smale · Founder & Creative DirectorSource: company website
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Website technologies
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- AWS
- Cloudflare
- Klaviyo
- Shopify