NPD Direct
Food innovation, category management and product development services for retailers, food manufacturers, brands and foodservice providers
Highlights
- New on EvolcAdded 2026-11-08
About NPD Direct
NPD Direct provides food innovation and category management services, including market and portfolio analysis, consumer research, concept and recipe development, prototyping, packaging design and launch support. Its NPDiQ service connects market, consumer and factory evidence to support commercial and product decisions.
Its clients include retailers, food manufacturers, brands and foodservice providers. Work spans the United Kingdom, the United States and Australia.
Founded in 2000, the company has a UK facility in Lincolnshire with a development kitchen and food photography studio. It also presents specialists in London and in Alabama, Mississippi and Nevada.
Product: Food innovation, category management, consumer insight, product development and launch support, including the NPDiQ service.
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