Nordic Friend

Nordic Friend is a marketing agency that helps businesses engage Chinese audiences. Its services include daily account management across the WeChat ecosystem, programmatic advertising, website SEO and SEM, event and expo support, and localised content creation. It also offers PR and communications work in China, including press release creation and distribution, media pitching and media monitoring, plus consulting such as trend analysis, competitor benchmarking and distribution channel suggestions.

Clients are both B2B and B2C businesses, along with public and academic bodies. Published cases include a WeChat follower growth campaign for the national brand of Finland, education export marketing for Finnish universities, the #LIFEINHEL campaign for Helsinki Airport with TBWA/Helsinki and Finavia, and branding for the city of Rovaniemi as the Official Hometown of Santa Claus among Chinese netizens.

The company was founded in 2017 and is headquartered in Helsinki. Team members are listed in Shanghai, Beijing and Helsinki. Jesse Ketonen is Chairman and co-founder, and Rixin Jiang is CEO and co-founder.

Product: Outsourced marketing, PR, consulting and creative production services for reaching Chinese audiences, including WeChat account management and media placement.