newforestclothing.co.uk

New Forest Clothing sells country clothing, footwear and outdoor wear online, including waxed and tweed jackets, field trousers, shirts, fleeces, wellington boots, hats and dog accessories. It also sells its own New Forest label, which launched in 2016 with a classic wax jacket and has grown to over 50 styles. The company states that it stocks every product on its site in its own warehouse and does not use drop shipping.

Its customers are UK consumers, including country and field sports enthusiasts, walkers and outdoor workers, who buy directly from the online store. Revenue comes from direct retail sales, supported by free UK shipping on orders over £75, free UK exchanges and a points-based rewards scheme.

The business was founded as an online retailer in 2012 and is run as a family business by a director, James, and his brother-in-law Paul. Its roots go back to 1978, when the parents of the director started market stalls that later became two shops in Ringwood and Salisbury. In summer 2022 the company moved into an 11,500 sq. ft. office and warehouse in Three Legged Cross, Dorset. It states that orders placed before 3pm are normally despatched the same day.

Product: Online retail of own-label and stocked country clothing, footwear, outdoor wear and dog accessories shipped from a Dorset warehouse.