Netcel
Optimizely platinum partner providing digital experience, commerce and AI agent services for large organisations
Highlights
- New on EvolcAdded 2026-11-03
About Netcel
Netcel is a UK digital consultancy and Optimizely partner that helps organisations define, build and optimise digital experiences. Its services cover enterprise websites and digital platforms, personalised experiences, experimentation and performance, search and AI discoverability, AI and agentic experiences, and agentic marketing operations.
Its customers are organisations that need help with digital platforms, re-platforming and digital commerce. Netcel works on Optimizely projects, including composable Optimizely and commercetools architectures, and delivers consulting, strategy and implementation services.
Netcel was founded in 1995 and is headquartered in London. The company is a member of the Optimizely Advisory Board and holds ISO 27001, ISO 9001 and Cyber Essentials Plus certifications. Its team includes strategists, consultants, solution architects, experience designers, engineers and analysts.
Product: Digital consulting and implementation services built on the Optimizely platform, including CMS, experimentation, personalisation, commerce and AI agents.
Jobs at Netcel
Leadership
- Tim Parfitt · Chief Executive OfficerSource: company website
- Becky Crouch · Chief Operating OfficerSource: company website
- Justin Masters · Chief Technology & Strategy OfficerSource: company website
- Helen Watson · Director of People & CultureSource: company website
- Mark Ames · Director of EngineeringSource: company website
- Phil Heywood · Director of ExperienceSource: company website
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Analytics
- Google Tag ManagerMedium confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Integration code on pageinline script loader
- HotjarMedium confidence
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Detection evidence
- Integration code on pageinitialization/configuration expression
- Integration code on pageinitialization/configuration expression
- Integration code on pageinitialization/configuration expression
- Microsoft ClarityMedium confidence
- First detected
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Detection evidence
- Integration code on pageinline script loader
Backend
- ASP.NETMedium confidence
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Detection evidence
- Cookie namedistinctive cookie name
- Cookie namedistinctive cookie name
- Page markupsoftware structure signature
Marketing & advertising
- LinkedIn InsightMedium confidence
- First detected
- Last detected
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Detection evidence
- Integration code on pageinline script loader
Scheduling
- CalendlyHigh confidence
- First detected
- Last detected
- Last checked
Detection evidence
- Website resourcedeclared script/iframe or software asset
Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.