Naturida

Naturida is a brand builder that develops health and beauty brands from idea to sale to end customers, based on natural ingredients and research-based formulations. Its power brands include premium skincare with moss as an active ingredient, a hair-growth active complex, a plant-based alternative positioned against GLP-1 products, and a vitamin B6 and B12 product.

Its customers are end consumers who buy the company's own brands online. The website names paid advertising as its largest growth lever and says it manages many brands and markets through automated processes. It reports more than 100,000 customers in its first two years and a 4.7/5 average product rating across brands.

Naturida was founded in 2022 and is headquartered in Schönefeld, with its website describing the company as based in Berlin. The website says it sells in more than 8 countries in 6 languages and has grown more than 100% year over year, self-funded and profitable, without external investors. Open roles include product development and procurement, freelance product developers and a product manager, an executive assistant, and a CEO assistant, mostly hybrid or remote.

Product: Own-label health and beauty brands in skincare, hair care and supplements, sold direct to consumers online.