Natural State

Natural State is a strategy agency specialising in place development, place economy and sustainable economics. Its services include development strategies, place identity, city life programming, area optimisation, public participation, place branding and communication, and circular economy advisory. The company applies its own method to map the natural, human, societal and market value of a place before setting a plan to realise that value over time.

Clients include public and private sector actors, owners, architects and municipalities, both locally and internationally. Its projects include the Perronggården area in Kolbotn, the Teknostallen transformation in Trondheim, and the Sundland Verk station-area strategy in Drammen. It also runs a circular economy department for companies and organisations, and it is a partner in the SirkOff research project led by SINTEF, which received 21.5 million NOK in support from the Research Council of Norway.

Natural State was founded in 2017 by Einar Kleppe Holthe and is headquartered in Oslo. The team is organised as a group of strategists, project managers, architects and communication advisors, and the company lists a Associated team and open project roles across place development and communications. Its method was published as a chapter by Springer Nature in 2022.

Product: Place development strategy, place economy analysis, city life programming, circular economy advisory and place communication services