Nakoa Digital

Nakoa Digital GmbH is an agency for marketplaces and retail media based in Munich. It manages brands' marketplace business on Amazon, Zalando, Otto, AboutYou, Bol and other platforms, covering advertising, Buy Box, catalogue and listings. It also runs performance marketing for brands' own online shops on Google, Meta, Microsoft and TikTok. The in-house platform, the Nakoa Brain, combines advertising, sales and cost data and adjusts bids and budgets to goals set by the client.

Customers are brands that sell on marketplaces, as well as brands with their own e-commerce team. Services are sold as monthly packages: swim from 790 € per month with no setup fee, covering one channel run through the Nakoa Brain; paddle from 1,480 € per month, with the agency's experts managing several marketplaces, countries and accounts; and surf, an enterprise package priced on request. A free Profit-Check and a Profit & Control Audit from 1,980 € are also offered.

The company states that it has worked with over 80 brands, managed over 30 million € in ad budget and generated over 120 million € in revenue through the Nakoa Brain, with more than 20 years of e-commerce experience in the team. Patrick Bauernfeind is the managing director. The company is hiring in Munich for a Werkstudent Retail Media / Marketplace role, a (Senior) Marketplace Manager and an Account Manager Retail Media / Marketplace Consultant.

Product: Managed marketplace and retail media advertising service, plus the Nakoa Brain platform that steers bids and budgets across Amazon, Google and Meta.