MSQ Partners

MSQ Partners is a marketing group that combines creative, media, data and technology capabilities for brands. Its agencies include 26PMX, Big Spaceship, Elmwood, Forge, January Digital, Miri Growth, MSQ DX, PRECIOUS, Smarts, Stein, The Gate, TodayTomorrow, M3 Labs, MSQ Intelligence, MSQ Sport + Entertainment and MSQ/Sustain. Each client has one lead partner, and teams are assembled from several of these agencies around the client's commercial goals.

Customers are brands ranging from large multinationals to regional and local companies. The company lists work for Diageo (Johnnie Walker), VodafoneThree and Mars. Clients pay for the capabilities they need, and the model is described as outcomes-based.

MSQ Partners was founded in 2011 and is headquartered in London. It lists offices in Amsterdam, Atlanta, Barcelona, Belfast, Edinburgh, Glasgow, Hyderabad, Leeds, Ludwigsburg, Mainz, Manchester, New York, San Francisco, Shanghai, Singapore and Uppingham, and states activations across over 100 markets. All global offices are B Corp certified. The group has hired James Townsend as Group CEO and acquired January Digital.

Product: Creative, media, data, technology and AI-enabled marketing services delivered through a group of specialist agencies.