MotorK

MotorK provides cloud-based software for the automotive sector. Its SparK platform connects to more than 300 third-party systems, such as dealer management systems, web portals and classified platforms. The product suite includes WebSparK (dealership websites), LeadSparK (CRM), StockSparK (stock and vehicle management), a customer data platform and AI agents.

Its customers are car dealers, dealer groups and OEMs. The website describes tools for lead acquisition, website building, stock management, CRM, marketing and reputation, but does not describe its pricing or revenue model in detail.

The company was founded in 2010 and describes itself as a European tech company with 300+ people across Europe and 30+ nationalities, using English as its official language. Its careers page lists open roles in Milan, Munich, Lyon, Antwerp, Brussels and Madrid, mainly in technology, sales and customer success, with hybrid work arrangements.

Product: SparK platform with WebSparK dealership websites, LeadSparK CRM, StockSparK vehicle management and AI agents for automotive retail.