motivaction.nl
Market research and advisory on values, lifestyles and target groups for brands and organisations in the Netherlands
Highlights
- New on EvolcAdded 2026-10-29
About motivaction.nl
Motivaction International is a Dutch market research and advisory firm. Its service areas include labour market, branding and communication, data and analytics, diversity and inclusion, target group analysis, sustainability, health and vitality, innovation, international market research, neuro research and reputation. It also offers Mentality, a values and lifestyle research framework that it developed.
Clients are organisations that want to align marketing, communication or employer-branding strategy with the attitudes of a specific target group. The website presents client case studies, including work for the broadcaster BNNVARA, the NVM in the real estate sector and the Koninklijke Bibliotheek. Engagements are research and advisory projects, and the firm offers a free 30-minute expertise session to prospective clients.
The company is headquartered in Amsterdam. The website lists a Research Manager, Team Leader M-Select and several Senior Research Consultants, and invites candidates to join the team.
Product: Market research and advisory projects, including the Mentality values and lifestyle research framework.
Jobs at motivaction.nl
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