Media Metrics Finland
Audience measurement for Finnish media: readership, digital audience and TV/video ad measurement for publishers and advertisers
About Media Metrics Finland
Media Metrics Finland Oy (MMF) produces audience measurements and joint measurement solutions for the Finnish media industry. Its measurements include FIAM for digital media audiences, KMT for read media, and SpotOn for TV and video advertising. It also audits trade fair visitor numbers (SMT) and newspaper circulation (LT-Levikki).
MMF operates under the Joint Industry Committee (JIC) model and is owned jointly by major Finnish media companies and representatives of advertisers and media agencies. Media companies, advertisers and agencies work together on the principles and development of audience measurement.
The company is based in Helsinki and was founded in 2015. It is a member of the Audience Measurement Coalition (AMC) since September 2025.
Product: Audience measurement services: FIAM digital audience, KMT read media, SpotOn TV and video ad measurement, plus SMT trade fair and LT-Levikki circulation audits.
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Website technologies
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Content management
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Privacy & consent
- CookieYesHigh confidence
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