maleup.de
Men's facial skincare (cleanser, cream, eye serum, night cream, concealer) sold direct to consumers online from Neuss, Germany
Highlights
- Young companyFounded 2022
- New on EvolcAdded 2026-11-05
About maleup.de
maleup develops facial skincare products for men, including a face cleanser, face cream, eye serum, night cream and a concealer. The products are produced in Germany and are stated to be dermatologically tested. The night cream contains ceramide NP, hyaluronic acid and tripeptide-28.
Customers are men looking for a simple face care routine. Products are sold online through the maleup shop as single items, as bundles such as morning and evening routines, and as a subscription with 20% off, with a 90-day money-back guarantee.
The company is headquartered in Neuss, Germany, and was founded in 2022 by Joel Selzener and Esad Alper. Product development began in August 2021, and the first concealer was developed over about 18 months with a German cosmetics developer. Investor Miriam Jacks has supported product development since May 2023, and the founders have appeared on the German TV show "Die Höhle der Löwen"."
Product: Face cleanser, face cream, eye serum, night cream and concealer for men, sold as single items, bundles and subscription.
Jobs at maleup.de
Leadership
- Esad Alper · GründerSource: company website
- Joel Selzener · GründerSource: company website
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Analytics
- Microsoft ClarityMedium confidence
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- Integration code on pageinline script loader
Content delivery
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E-commerce
- ShopifyHigh confidence
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Frontend frameworks
- BootstrapHigh confidence
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Marketing & advertising
- KlaviyoHigh confidence
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- Website resourcedeclared script/iframe or software asset
Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.