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magicpass.ch

Annual pass giving unlimited lift access to 100+ ski and summer destinations in Switzerland, France and Italy for mountain visitors

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Highlights

  • New on EvolcAdded 2026-10-31

About magicpass.ch

Magic Pass sells an annual subscription that gives unlimited access to ski lifts and, in summer, to hiking and mountain biking destinations. The pass is valid from 1 May to 30 April and is delivered as a physical RFID card. Optional add-ons include a Baths option for partner thermal spas, insurance, and the BeMagic loyalty programme, which pays cashback through a mobile app.

Customers are skiers and mountain visitors who buy the pass for the season. Revenue comes from pass sales, which are priced in tiers that rise after the March launch, and from add-ons such as the Baths option and insurance products from partner insurers.

Magic Pass was founded in 2017 and says it has more than 345,000 members. The network covers 103 ski resorts and 53 summer destinations in Switzerland, France and Italy. From 1 November 2026, the pass also includes five day trips on public transport.

Product: Annual Magic Pass ski and summer lift subscription with optional Baths, insurance and the BeMagic loyalty app.

Jobs at magicpass.ch

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Website technologies

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