MAGIC

MAGIC sells the MAGIC AI Mirror, a wall-mounted or floor-standing home gym display with a motion-sensing camera that tracks reps and gives real-time form feedback through its ReflectAI technology. The mirror offers a library of classes such as strength, HIIT, yoga, Pilates, Box Fit and qigong, and the company also sells smart dumbbells and a folding incline bench designed to work with it.

Customers are consumers who train at home. The company sells the hardware directly from its website, offers 0% financing over 36 months, a 30-day home trial and a 1-year warranty, and says that free access to classes is included with the mirror for life, with an optional paid MAGIC+ tier.

The website publishes English-language pages and lists prices in euros and pounds sterling. The company's registry country is GB. The website does not state a founding year or office addresses. Open roles listed on the careers page include founder's office, marketing, content creation, on-screen fitness instruction and AI/data science, all based in London.

Product: MAGIC AI Mirror home fitness display with computer-vision form tracking, plus smart dumbbells and a folding incline bench, with a class library.