lueneburger-heide.de

Destination marketing for the Lüneburger Heide tourism region in Germany, promoting its hotels, attractions and partner businesses

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Highlights

  • New on EvolcAdded 2026-10-28

About lueneburger-heide.de

Lüneburger Heide GmbH (LHG) is the umbrella organisation and destination agency for the tourism providers of the Lüneburger Heide region in Lower Saxony. It handles central tourism marketing, sales and public relations for the region and operates a central online reservation and information system.

Its partners are tourism service providers in the region, to whom it offers networking, marketing and sales consulting and a shared information pool. Its marketing targets visitors and is based on lifestyle market research. The shareholders are the districts Heidekreis, Lüneburg, Harburg, Celle and Uelzen and the cities of Lüneburg and Bad Bevensen.

The company was founded in early 2008. Official statistics cited on the site report 9 million overnight stays in the region in 2022. The site presents the region's offer across nature, leisure parks, wellness, towns and accommodation.

Product: Destination marketing, sales and partner network for the Lüneburger Heide region, including a central online reservation and information system.

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