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Lovecrafts Group

Online retailer of yarn, knitting and crochet supplies, craft kits and patterns for makers in many countries

Wokingham, United KingdomFounded 2010lovecrafts.comWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-28

About Lovecrafts Group

Lovecrafts Group operates LoveCrafts, an online craft retailer selling yarn, needles, crochet hooks, cross stitch and embroidery kits, sewing and quilting fabrics, and downloadable knitting and crochet patterns. The site also offers how-to guides and a community area where members share projects and build collections.

Customers are individual knitters, crocheters, sewists and other hobby crafters. The company sells products online, ships worldwide, and offers designer patterns from independent designers alongside its own brands, including Paintbox Yarns, Debbie Bliss, MillaMia, Valley Yarns and Willow & Lark.

The company was founded in 2010 and is headquartered in Wokingham, United Kingdom. The LoveCrafts business began with LoveKnitting in 2012, LoveCrochet was added in 2015, and the two were combined under the LoveCrafts name in 2019. Country-specific sites exist for the UK, US and Germany, and the company has had offices in London and New York.

Product: Online shop for yarn, knitting and crochet accessories, craft kits, sewing fabrics and downloadable PDF patterns, plus how-to guides and community features.

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Website technologies

Older, unverified list. Detection dates and supporting evidence are not yet available.

  • AWS
  • Cloudflare
  • Google Ads
  • Microsoft Clarity
  • Shopify
  • Tailwind CSS