Liljalla

Helsinki-designed swimwear and beachwear for consumers, sold through an online store and a Helsinki shop

Helsinki, FinlandFounded 2020liljathelabel.comWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-30

About Liljalla

Lilja the Label designs swimwear in-house in Helsinki, including one-pieces, tops and bottoms, as well as towels and bathrobes. Its swimwear uses fabric made in Italy with ECONYL® regenerated nylon and is produced at a family-run factory in Guimarães, Portugal.

The brand sells directly to consumers through its online store and Helsinki shop, and ships worldwide. Its swimwear has been made in the EU since 2022; founder Laura Saarinen started the brand in 2016.

Product: Direct-to-consumer swimwear, towels and bathrobes sold online and at a Helsinki store.

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Website technologies

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  • AWS
  • Cloudflare
  • Google Tag Manager
  • Klaviyo
  • Shopify