lemon.markets

lemon.markets provides white-label brokerage and custody infrastructure, accessed through a single API, so partners can offer investing products under their own brand. The offering covers account opening with KYC, German IBAN cash accounts, order management for stocks and ETFs, savings plans, fractional orders, custody and tax reporting. The company states that it offers more than 10,000 ETFs, ETPs, stocks, bonds and funds.

The customers are banks, fintechs and other businesses that want to offer investing to their own end customers; the website names established banks and early-stage fintechs among its partners. The company describes itself as a BaFin-licensed investment firm under the German Securities Institutions Act (WpIG). The website does not describe its pricing or revenue model in detail.

The company is based in Berlin, where it operates lemon-themed offices in the city centre, and its mission references investing access across Europe. Its careers page lists 14 open roles, mostly hybrid in Germany and Berlin, across engineering, product, compliance, legal, finance, operations and business development. The founding year is not stated on the website; Max Linden is listed as Founder & CEO.

Product: White-label brokerage-as-a-service API covering account opening, funding, order execution, custody and tax reporting for stocks, ETFs and funds.