LEGO Digital Play

LEGO Digital Play is a new venture that explores and develops new forms of digital play that extend beyond today's LEGO offerings. The venture operates separately from the LEGO Group and sits within KIRKBI, the holding company of the LEGO Group and other companies owned by the Kirk Kristiansen family.

The website does not name specific products, target customers or revenue model. It states that the team is led by executives from gaming, entertainment and strategy. Open role titles reference a publishing platform, creator tools, a Light Brick Studio and a Trust & Safety function.

The venture lists 17 open positions, mainly in engineering, data, product, design and leadership, with most roles based at the LEGO Digital Play London Office. The founding year is not stated. KIRKBI, the parent, is based in Billund, Denmark, with offices in Copenhagen and Baar, and reports more than 200 professionals.

Product: New digital play and entertainment experiences extending the LEGO brand; specific products are not named on the pages reviewed.