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Latimmier

Ready-to-wear menswear label in Helsinki, launched 2022, selling clothing online to customers who want to express masculinity through dress

Helsinki, FinlandFounded 2021latimmier.comWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-30

About Latimmier

Latimmier is a Helsinki-based ready-to-wear fashion label. Its collections include knitwear, shirts with removable collars and accessories such as bottle cap pendants, including a collaboration with AIDA.

The brand sells its clothing through its online store and is aimed at anyone who wants to express masculinity through their clothing. The label was launched in January 2022 at Pitti Uomo 101 by founder and creative director Ervin Latimer, who is also professor of practice in fashion at Aalto University School of Arts, Design and Architecture.

The company is registered as Latimmier Oy in Helsinki, founded 2021-07-30. Its design approach draws on the queer legacy of ballroom and on sustainability in production and consumption.

Product: Ready-to-wear menswear clothing and accessories sold through an online store, including knitwear, shirts and pendants.

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