Lassie

Lassie AB sells pet insurance for dogs and cats through its website and app. Covered items include veterinary care of up to 160,000 SEK per year depending on the package, digital claim submission, direct settlement at participating vets, and digital veterinary help. The app offers health courses and a points system that gives a yearly premium discount of up to 500 SEK per dog and 250 SEK per cat.

Customers are pet owners in Sweden. The website presents three coverage packages (Brons, Silver and Guld), a multi-pet discount of 10%, 15% or 20%, and a Tractive GPS tracker offer tied to a policy. The company's revenue comes from insurance policies sold to these customers.

The company is headquartered at Döbelnsgatan 21 in Stockholm, and its website is published in Swedish. The website cites Svenskt Kvalitetsindex customer satisfaction results for 2024 and 2025 and reports over one million insured pets. Open job listings include an Insurance Systems Engineer based in Stockholm, a Marketing Manager based in London, and a Customer Success Team Lead and a Sales Manager based in Paris. The founding year is not stated on the website.

Product: Pet insurance policies for dogs and cats with veterinary cover, digital claims, direct settlement and a preventive health app