Larger Than Life
Holding company offering brand and ESG strategy to tourism and sport players, and investing in early-stage startups
Highlights
- New on EvolcAdded 2026-11-11
About Larger Than Life
LARGER THAN LIFE SAS is a société à mission holding company that combines strategy consulting with sustainability commitments. It operates under the SWiTCH trade name, was founded by Armelle Solelhac, and has supported tourism and sport organisations with brand and ESG (environmental, social, governance) strategies since 2008.
Its customers are tourism and sport players seeking brand and ESG strategy work. Since 2015 the company has also invested in startups, mainly in tourism, sport, tech and real estate in Europe, with a focus on early-stage rounds from seed to Series A. Its investment thesis began in MarTech and shifted toward tourism and sport.
The legal entity was founded in 2019 and is headquartered in Annecy, France, with an office in Los Angeles, USA. The company has been a certified B Corp since 2023 with a score of 93.5 points, and is committed to the UN Global Compact and 1% For The Planet.
Product: Brand and ESG strategy consulting for tourism and sport organisations, plus early-stage venture investments in startups.
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