kronan.is
Low-price grocery chain in Iceland with a focus on fresh food, offering store shopping and online ordering to households
Highlights
- New on EvolcAdded 2026-11-02
About kronan.is
Krónan is a low-price grocery retailer in Iceland that focuses on fresh products. Its Snjallverslun service lets customers order online with home delivery in the capital area and parts of northern, eastern and southern Iceland, or collect orders at Pikkoló pickup stations. Shoppers can also use self-scan in the Krónan app, and gift cards can be added to a phone wallet. All Krónan stores hold the Nordic Swan Ecolabel.
The customers are households buying food and everyday household goods. Revenue comes from retail sales through the store network and online orders. The company sells own-label lines under the Krónan, Krónan Lífrænt, Krónan Ódýrt, First Price, Grön Balance and Gestus brands.
Krónan is headquartered in Kópavogur, Iceland, where its head office is located. Its stores are in the Reykjavík area and in towns such as Akranes, Akureyri, Selfoss, Hvolsvöllur, Vík, Þorlákshöfn, Reyðarfjörður and Vestmannaeyjar. The company has been awarded the FKA Jafnvægisvogin gender-balance recognition for 2026.
Product: Grocery retail through a store network and the Snjallverslun online ordering service with home delivery and pickup.
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