KOG institutas
Market and consumer research for brands and advertisers in Lithuania, plus advertising training courses for marketers
Highlights
- New on EvolcAdded 2026-10-28
About KOG institutas
KOG institutas is a Lithuanian market and consumer research company. Its quantitative studies include online (CAWI), telephone (CATI) and face-to-face (F2F) surveys, observation studies and neuro research. Its qualitative work includes in-depth interviews and focus groups. Its service lines cover advertising effectiveness (post-campaign) studies, brand image and category studies, distinctive brand asset research and customer segmentation.
Customers are brands and advertisers that commission research on their brand and campaigns. The company compares campaign results against its own advertising campaign database, which covers 20 categories, 150+ brands and 650+ campaigns. It also runs training: it describes itself as the official IPA training partner in the Baltic countries, offering courses for marketing and communications specialists and advertising managers.
The company is registered in Vilnius, where it is headquartered, and was founded in 2017. Its website is published in Lithuanian.
Product: Market and consumer research studies (advertising effectiveness, brand image, distinctive assets, segmentation) and IPA-accredited marketing training courses.
Public tenders won
1 tender won since 1 Jan 2024 from 1 public buyer in Lithuania, worth €228k as awarded. From EU award notices (TED) that name KOG institutas by its registry number.
- 24 Feb 2026 AB „Miesto gijos“ (PV) · Rinkodaros, turizmo ir verslo tyrimų paslaugų pirkimas · €228k notice
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