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Kin Group

Buys profitable Nordic online stores and develops them, owning niche consumer brands in hobby, wellness and home products

Oslo, NorwayFounded 2020kin.asWebsite technologies

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Highlights

  • New on EvolcAdded 2026-10-30

About Kin Group

Kin Group AS acquires profitable e-commerce stores and develops them with its own management, technology, digital marketing and purchasing support. The company describes its model as buying successful online retailers and helping them reach their full potential.

Its portfolio includes Plukkselv (garden seeds and tools, acquired in 2021), Brewshop (home brewing equipment, 2022), Metallsøker (metal detectors and gold prospecting gear, 2023), SkinSecret (Korean skincare, 2023), Nøstebarn (wool yarn and clothing, 2024), Bedre Inneklima (air purifiers, dehumidifiers and ventilation, 2024) and Detective for a Day (mystery games, 2025). Target acquisitions have annual turnover above 10 million NOK, profitable operations and a niche market position, with Kin typically taking a 60-70% ownership stake.

Kin Group was founded in 2020 and is headquartered in Oslo. The company is recruiting for chief executive, chief technology and chief marketing roles.

Product: Acquisition and development of niche online retail stores in the Nordics.

Jobs at Kin Group

No open positions listed right now.

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Website technologies

Older, unverified list. Detection dates and supporting evidence are not yet available.

  • AWS
  • Cloudflare
  • Webflow