keystone-sda.ch

Keystone-SDA is the national news agency of Switzerland. It produces and distributes text, photos, video, audio and infographics around the clock, covering politics, economy, society, culture, science and sport in German, French and Italian.

Its customers include nearly all Swiss media outlets and a number of foreign media and news agencies. It also sells commissioned photography, video and graphic production, and content and distribution services to companies, authorities, organisations and communication agencies.

The company was formed in 2018 through a merger of the Schweizerische Depeschenagentur (SDA), founded in 1894, and Keystone, a picture agency established in Switzerland in 1953. It is a private joint-stock company owned by around 50 shareholders, including Swiss media companies such as TX Group, NZZ and SRG SSR and the Austria Presse Agentur. It has 12 regional offices and 180+ employees, of whom 145+ work in content.

Product: News service of text, photo, video, audio and infographics, plus commissioned content production and distribution and hosting.