Kale
UGC platform that rewards real customers for posting about brands on Instagram, TikTok, YouTube and LinkedIn
Highlights
- New on EvolcAdded 2026-11-13
About Kale
Kale operates a UGC and creator marketing platform. Creators pick a brand challenge, film a video, post it on social media and earn rewards such as cash, perks and merchandise.
Brands use Kale to run an always-on creator program built on their own customers rather than paid influencers. Brands shown on the website include Chili's, Planet Fitness, Urban Outfitters, DoorDash, Vita Coco and Magnum.
The company's legal name is Palette Technologies, Inc. Its open roles are in New York City and cover sales, customer success and software engineering.
Product: Creator marketing platform that lets brands reward customers for posting branded content on Instagram, TikTok, YouTube and LinkedIn.
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Website technologies
Tools and platforms detected on this company’s website, grouped by purpose. Dates record when Evolc observed them.
Analytics
- Google Analytics 4High confidence
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Detection evidence
- Website resourcedeclared script/iframe or software asset
Content management
- FramerHigh confidence
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Detection evidence
- Website resourcedeclared script/iframe or software asset
Hosting
- Google CloudMedium confidence
- First detected
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Detection evidence
- Page markupsoftware structure signature
Website detection does not establish a paid subscription or company-wide use. Tools loaded after consent or sign-in may be missed. “No longer observed” does not prove the company stopped using a tool.