John Henric

John Henric is a smart-casual fashion brand that designs and produces men's clothing and accessories, including outerwear, knitwear, shirts, trousers, shoes, bags and ties. The website groups its range into categories such as clothing, accessories, footwear and bags, and publishes style guides.

The brand describes itself as a producer-to-consumer label that sells directly without intermediaries, both online and through its own stores. Its customers are men buying smart-casual clothing and accessories, and revenue comes from direct sales of these products.

The company was founded in 2008 in Lund, Sweden, by John Ekström (CEO) and Nicklas Nordbergh (Creative Director). The website lists stores in Hamburg, Copenhagen, Sandvika, Stavanger, Stockholm and Gothenburg, and open job postings are for store roles in these locations, including sales advisors and store managers.

Product: Men's smart-casual clothing, knitwear, shirts, trousers, shoes, bags and accessories sold online and in own stores