J.A. Tenhunen

J.A. Tenhunen is a Finnish wholesaler of shoe care agents, shoe accessories, shoelaces and foot-wellbeing products, including support insoles and toe and foot gels. The range includes European principal brands such as Pedag, along with the company's own reseller brands 2GO and Bandi. The website states that about 90% of the range is manufactured in Europe and lists around 450 items.

Customers are shoe repair and footwear retailers in Finland, who order by e-mail, by phone or through a reseller portal. Consumers can buy the products through the Feetlet.fi webshop. The company's sales staff visit customers, and it provides product information, training and point-of-sale materials to stores.

The company was founded as a limited company in 1982 and is based in Tampere, where its warehouse and office are located. Its business is presented as dating back to 1915, when it began as an agency for the footwear industry before becoming a wholesaler. It describes itself as a family business in its third generation.

Product: Wholesale range of shoe care agents, shoe accessories, shoelaces, support insoles and foot-wellbeing products for resellers, plus consumer sales via Feetlet.fi.