ipublicity.cz

In-restaurant tablet advertising on electronic menus, sold to brands reaching guests in Prague and other Czech cities

Pozlovice, CzechiaFounded 2010ipublicity.czWebsite technologies

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About ipublicity.cz

iPublicity AD shows advertising on Apple iPad tablets built into restaurant tables, where guests order through the Spectu electronic menu. When guests stop using the tablet, the advertiser's creative is displayed, and guests can click through to the advertiser's website, save contacts or take part in promotions.

The advertising is sold to brands and advertisers who want to reach guests of upscale restaurants and cafés in Prague and other large Czech cities. Pricing depends on the number of restaurants where the screen is deployed and the total campaign duration. The company states that each restaurant shows a limited number of ads and that screens can be changed remotely at any time.

The registry lists the company as iPublicity Group s.r.o., founded on 29 December 2010 and based in Pozlovice. The website gives its seat as Kubelíkova 1224/42, Praha 3 - Žižkov, with a correspondence address in Zlín, and reports a click-through rate of up to 82%, compared with the fractions of a percent it attributes to conventional banner advertising.

Product: Interactive advertising displayed on tablets in restaurant tables, integrated with the Spectu electronic menu, with remote campaign management.

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